Yes, You Should Leave WhatsApp
WhatsApp started in February 2009 and quickly became the world’s messaging service because of the network effect and it was unique in itself. Unique in terms that when it launched, personal messaging was through SMS and it costed money. WhatsApp made it possible to send a message through the internet to anyone in the world as long as they are on the same platform and cost zero money to send a message. It was eventually acquired by Facebook in 2014.
The hot debate right now is that should you leave WhatsApp because of new terms and conditions and go use different messenger app out there like telegram and signal. Let’s talk about some things regarding that.
Whatsapp is owned by Facebook, the largest social sharing platform and it’s one of the biggest media giants out there. Facebook’s large part of income source comes from the ads. I’m here quoting the revenue data which is available publicly, you can check for yourselves. Ads sales are the primary source of revenue for them. Facebook posted $21.2 billion in advertising revenue in Q3 2020, comprising 99% of the company’s total revenue. It’s a huge amount if you ask me.
But Facebook didn’t acquire WhatsApp just to keep it free and not make money. A business doesn’t operate that way. And Facebook didn’t spend $19 billion down to drain just for nothing. Facebook must have something in their course of action to make revenue from it.
When something online is free, you’re not the customer, you’re the product.
How does WhatsApp make money?
WhatsApp is free for personal use.
WhatsApp makes money through ads as well as a business platform called WhatsApp For Business API. With the Click to WhatsApp ad system, users see an ad on Facebook, which they can follow to message the company on WhatsApp.
The messaging service remains free for businesses, but there are charges associated with certain actions. Communicating with customers using WhatsApp for Business is free. The app charges a fee if businesses take longer than 24 hours to reply to a query.